The Garage is located at 611 West 50th Street between 11th and 12th, in the Midtown West section of New York. Located just off the Joe DiMaggio [West Side Highway] and mere blocks from the Piers 92/94, the Garage is owned by famed designer and activist Kenneth Cole. The Garage reflects his sharp, modern style and sports a decidedly New York edge.
Situated on the ground level, the industrial styled venue occupies a historical 18th century piano factory, now converted and restored to a 6,775 sq. ft. venue space. The Garage retains its original polished concrete floors, blank white walls, and high ceilings featuring state-of-the-art AV and lighting.
The Garage features two fully functioning bay doors, allowing for large display items to be easily installed with drive-in access from the street. The multipurpose white box space is ideal for exhibitions, corporate and private events, meetings/seminars, consumer product launches, media and press events, pop-up marketing initiatives, in addition to fashion shows and film/photo shoots.