The Garage is located at 611 West 50th Street between 11th and 12th, in the Midtown West section of New York. Located just off the Joe DiMaggio/West Side Highway and mere blocks from the Piers 92/94, the Garage is owned by famed designer and activist Kenneth Cole. The Garage reflects his sharp, modern style and sports a decidedly New York edge.
Situated on the ground level, the industrial styled venue occupies a historical 18th century piano factory, now converted and restored to a 6,775 sq. ft. venue space. The Garage retains its original polished concrete floors, blank white walls, and high ceilings featuring state of the art AV and lighting.
The Garage features two fully functioning bay doors, allowing for large display items to be easily installed with drive-in access from the street. The multipurpose white box space is ideal for exhibitions, corporate and private events, meetings/seminars, consumer product launches, media and press events, pop-up marketing initiatives in addition to fashion shows and film/photo shoots.